Jayda Wayda unveils all-black contacts trend [VIDEO]

Jayda Wayda unveils all-black contacts trend [VIDEO]

M Hasan    8:34 AM   

Jayda Wayda’s Bold New Look: All-Black Contact Lenses

The beauty world is constantly evolving, with new trends and aesthetic movements emerging regularly. From BBLs and buccal fat removals to microblading and viral skincare routines, the industry never stops changing. But when it seems like we've seen everything, a fresh trend often takes over the timeline — and this time, it's Jayda Wayda who's leading the charge.

Jayda, an entrepreneur, influencer, and one of the internet's most-watched fashion figures, recently made waves with her latest look: all-black contact lenses. In a recent Instagram video, she unveiled a bold new style that immediately sparked conversations across beauty feeds and fan pages. This unexpected choice isn't just a fashion statement — it's a deliberate push at the boundaries of conventional beauty, and it might just be the next big trend to sweep through social media.

Building a Beauty Empire

While many know Jayda for her fashion-forward posts, her journey goes far beyond social media. Over the years, she has built a multimillion-dollar brand empire, transitioning from a social media personality into a successful businesswoman. Her influence extends into various areas, including fashion, beauty, and luxury collaborations.

Beyond her professional achievements, Jayda's personal life has also kept her in the spotlight. She shares a son, Loyal, with Grammy-nominated rapper Lil Baby, and their high-profile relationship has often placed her at the center of hip-hop culture discussions. Despite the public attention surrounding their past romance, Jayda has consistently maintained her independence and used her platform to build a powerful brand identity separate from her celebrity relationships.

From Social Media Star to Entrepreneur

Born Jayda Cheaves, the influencer first gained attention in the mid-2010s with her fashion-forward outfits and relatable lifestyle content. Her following grew rapidly, eventually making her one of Gen Z's most influential beauty voices. She capitalized on that momentum by launching Waydamin, a fashion and lifestyle brand that sold out almost immediately upon launch. Since then, Jayda has expanded her empire into beauty, hair, and luxury collaborations — consistently proving her ability to convert influence into impact.

A Style Icon and Trendsetter

Jayda's success isn't just about business — it's also about vision. She's known for predicting and shaping what's next in beauty before it hits the mainstream. Whether it's sleek, minimalist glam or bold, maximalist aesthetics, Jayda's personal style continues to evolve while influencing millions of followers and inspiring countless beauty trends on TikTok and Instagram.

The all-black contact look is just the latest example of her willingness to take risks — and how those risks often end up becoming cultural moments.

A New Beauty Era: Jayda’s All-Black Contacts Go Viral

Jayda's influence on online fashion and beauty culture is undeniable. Known for setting off hair trends, outfit inspo moments, and makeup looks that dominate TikTok, she's now venturing into uncharted territory — the eyes.

In the clip shared with her 8 million+ Instagram followers, Jayda unveiled her latest beauty experiment: jet-black contact lenses that cover the iris and pupil completely. The result? A surreal, almost anime-inspired appearance that gives off a doll-like, innocent gaze while still maintaining a slightly edgy, otherworldly feel.

“New era,” Jayda captioned the post, letting the bold look speak for itself. Fans flooded the comments section within minutes — some calling the look “mesmerizing,” others admitting they were “lowkey obsessed” and already searching for where to buy their own pair.

The most common response? Curiosity. People wanted to know why she did it, what inspired it, and whether this was a one-off experiment or the beginning of a new wave in beauty aesthetics.

Why All-Black Contacts Are Making a Statement

On the surface, all-black contacts might seem like a niche choice reserved for Halloween costumes or editorial photo shoots. But Jayda's spin is different — and that's what's making it go viral.

The all-black lens effect gives the wearer a larger-than-life, almost animated eye appearance that plays into two dominant trends in beauty right now:

• Dollification aesthetics — the pursuit of youthful, wide-eyed, doll-like features.
• Hyperreal beauty — enhancing natural features to look slightly unreal or exaggerated for artistic or fashion-forward effect.

For years, beauty trends have focused on enlarging or highlighting the eyes through lashes, eyeliner, and cosmetic procedures. Jayda's approach takes that to the next level — using the entire iris as a canvas for expression.

The trend also fits neatly into a broader movement online where fashion-forward creators embrace "alien beauty" — a term used to describe looks that are intentionally futuristic, uncanny, or otherworldly. By swapping out her natural eye color for something completely black, Jayda leans into that narrative while still keeping her signature glam style intact.

Social Media Reacts: “Only Jayda Can Pull This Off”

As with most things Jayda does, the internet had a lot to say — and the reaction was a mix of admiration, intrigue, and playful debate.

“This is lowkey scary but in the best way,” one fan commented. “I swear Jayda can make anything fashionable.”

Another added, “She’s about to start a new wave. Watch everyone start wearing these by Halloween.”

The feedback illustrates a pattern that's followed Jayda throughout her career: she experiments first, and the internet follows. Whether it's a hairstyle, a nail shape, or a streetwear combo, her influence often ripples far beyond her original post — turning bold choices into mainstream trends.

Beyond Makeup: The Evolution of Beauty Trends

Jayda's latest move also speaks to a larger cultural shift happening in beauty. The days when trends were limited to makeup palettes and contour techniques are gone. Today, beauty is about transformation — and it often extends to every part of the face and body.

We’ve seen it in the rise of:

• Tooth gems and custom veneers replacing traditional smiles.
• Hairline microblading and scalp tattoos blurring the lines between makeup and cosmetic procedures.
• Body modifications like piercings, implants, and even eye color changes pushing past old definitions of “normal.”

All-black contacts fall squarely within that movement — a cosmetic choice that isn’t permanent but still dramatically changes how someone looks and how they're perceived.

It’s a reminder that beauty in 2025 isn’t just about enhancement. It’s about reimagining identity and experimenting with self-expression — something Jayda embodies effortlessly.

Could All-Black Contacts Become the Next Big Trend?

While it’s too soon to say whether Jayda’s look will become a mainstream staple, there’s a strong chance it could influence upcoming runway looks, editorial shoots, and Halloween-inspired aesthetics. Many beauty trends that started as niche or “too bold” — like laminated brows or bleached lashes — are now standard on red carpets and in campaigns.

And with Jayda’s track record, it’s safe to assume we’ll see more creators and influencers experimenting with eye-focused transformations in the months ahead.

Final Thoughts: A Bold New Frontier in Beauty

Jayda Wayda’s all-black contacts might seem like a small detail — but in the fast-moving world of beauty trends, they represent something bigger. It’s a statement about creativity, individuality, and fearlessness. It’s a rejection of the idea that beauty has to fit inside neat, conventional boxes.

More importantly, it’s a reflection of how beauty in 2025 is evolving: more experimental, more expressive, and more unapologetically bold than ever.

Whether you’re ready to try the look yourself or simply admire it from a distance, one thing’s clear: Jayda Wayda isn’t following trends — she’s creating them.

Yes, AI Models Are in Vogue — And This Is Just the Start

Yes, AI Models Are in Vogue — And This Is Just the Start

M Hasan    6:00 AM   

The Rise of AI Models in High Fashion

In a surprising twist, an AI-generated model has made its way into the pages of Vogue. This revelation came from a TikTok video posted by user @lala4an, who highlighted an ad for Guess's chevron dress in the August issue. The ad featured a blonde woman with an hourglass figure, but what caught attention was the small print stating, "Produced by Seraphinne Vallora on AI." The video quickly gained traction, reaching over 2 million views in just three days.

Who is Seraphinne Vallora?

Seraphinne Vallora is an Instagram account with over 220k followers, showcasing a range of smooth-skinned women with high cheekbones and plump lips—though all images are AI-generated. Their bio states, "We design editorial level AI-driven marketing campaigns and cinematic videos. As seen in Elle, Grazia, Vogue, WSJ, FT, Harper’s Bazaar."

The real individuals behind the company, Valentina Gonzalez and Andreea Petrescu, started creating AI models while trying to launch a jewelry brand. They found that they couldn't afford real models, so they used their skills to create their own. This approach proved successful, leading others to request similar services.

A New Market Opportunity

Valentina and Andreea noticed a significant gap in the market for design-led AI image companies. Andreea recalled, "We started going viral because nobody was doing this at the time, and that's how we grew our account. We grew the account organically." Over two years, the company expanded to include five people, catching the attention of Paul Marciano, co-founder of Guess.

Paul's interest in their work led to a direct message, which eventually resulted in collaboration. Valentina explained, "Paul is a very fearless man. He's a trendsetter. So he decided, 'I like this, I want it.' Eventually, I really believe many other companies will go for this."

Why Use AI Models?

When asked why a brand like Guess would choose AI models, Valentina shared that Paul emphasized, "I'm not looking to replace our models." Instead, he wanted to supplement existing campaigns, which can be time-consuming to plan. With AI, campaigns can be created more quickly without the need for travel or permits.

Both Valentina and Andreea view their use of AI as a form of art. Valentina stated, "It's no different to a random person taking a camera, that doesn't make them a photographer." They also deny that their AI models copy real people, emphasizing that they are based on imagination rather than real features.

Collaboration and Customization

Seraphinne Vallora works closely with clients, often providing mood boards and collaborating with photographers and in-person models to test poses and angles. Stylists select clothing and accessories, ensuring the final product aligns with the brand's identity. An example deck for a luxury brand includes selecting body type, eye color, hair style, height, and other defining features.

Andreea noted that their technology has advanced significantly, making the AI-generated images look like real photos. She mentioned, "What you see in Guess is amazing, but what we do now is even better."

Transparency and Public Perception

While the Guess ads include disclosures, Andreea believes there may not be a future requirement for such disclosures. She stated, "People are not familiar with it and people are scared of change. But once this becomes the new norm, I think whether companies decide to add it or not, it's not too relevant."

Regarding concerns about unrealistic beauty standards, Valentina responded, "We are not creating a new standard. The standard has always been there." Andreea added, "We're pretty much in line with the same standard that is set in the rest of the magazine."

Diverse Representation and Future Plans

Initially, Seraphinne Vallora featured more diverse body types and ethnicities on their Instagram page, including men. However, the "fantasy type" of woman garnered the most attention. Valentina noted, "It's not even us, it's the public. If they loved the diversity, we would have flooded our Instagram with diversity."

The company also offers AI twins of real-life models, allowing supermodels to take on multiple jobs simultaneously. Valentina described the process, stating, "We literally get everything exactly the way you look. I'm talking details, pores, facial hair, everything, we get it to exact accuracy."

Ethical Considerations

If supermodels use their AI avatars, Valentina said, "It's their choice. We encourage them to." While the ethical implications of AI models continue to be debated, Seraphinne Vallora remains focused on innovation and creativity in the fashion industry.

Is Princess Polly Fast Fashion? How Sustainable Is This Brand?

Is Princess Polly Fast Fashion? How Sustainable Is This Brand?

M Hasan    9:51 AM   

Understanding Princess Polly: A Closer Look at Their Claims and Practices

Princess Polly is an Australian online fashion boutique that has positioned itself as a brand focused on bringing the latest trends to everyday consumers. Since its inception in 2010, the company has expanded its offerings to include a wide range of women's clothing, from casual wear to special occasion attire like prom dresses. However, the question remains: Is Princess Polly truly sustainable and ethical, or is it another fast fashion brand with greenwashing tactics?

Is Princess Polly Fast Fashion?

Without a doubt, Princess Polly operates as a fast fashion brand. Its business model revolves around producing trendy clothes quickly and in large quantities. While the company claims to be committed to making on-trend fashion sustainable, this statement is often seen as contradictory given the nature of fast fashion. The industry is known for its rapid turnover of styles, which leads to overproduction and the creation of low-quality, disposable garments. This approach is inherently unsustainable.

Despite their claims, Princess Polly seems hesitant to fully acknowledge their role in the fast fashion industry. Instead, they focus on their mission to make fashion more sustainable, which raises questions about their true intentions.

Environmental Impact: Materials and Sustainability Goals

One of the key areas of concern is the materials used by Princess Polly. The company states that 30% of their new arrivals are made with lower environmental impact materials, aiming to increase this to 60% by 2025 and 100% as soon as possible. However, these goals lack clarity. Without knowing what percentage of their total stock this represents, it's difficult to assess the real impact of these changes.

Additionally, Princess Polly offers a lower-impact range, but this is often seen as a greenwashing tactic. By highlighting a small portion of their products as sustainable, they may be misleading customers into thinking the entire brand is eco-friendly.

Carbon Neutrality and Recycling Efforts

Princess Polly has set a goal to achieve carbon neutrality by 2030, which is a positive step forward. They have taken measures to reduce the carbon footprint of their products and plan to offset any remaining emissions. However, there is no mention of a clothing recycling program, which is a significant oversight. The absence of such a program suggests that the company is not invested in creating durable, long-lasting garments that can be reused or repaired.

Ethical Considerations: Labor Practices and Transparency

Princess Polly subcontracts much of its labor, which raises concerns about the working conditions of its garment makers. While the company publishes some information about its factories, including audit details and worker demographics, the transparency is limited. Tier one and two factories are traced, but the data for tiers three through five is vague and insufficient.

The company also claims to be moving toward becoming a completely vegan business by 2024, but there is no official update on this progress. Furthermore, while they have a policy aligned with the Five Freedoms of animal welfare, the remaining 1% of non-vegan products still needs to be addressed.

Sustainability Rating and Overall Performance

When evaluating Princess Polly’s sustainability efforts, the results are mixed. The company scores poorly in transparency, fair labor practices, and diversity, equity, and inclusion. While they have made some positive steps, such as using compostable packaging and reducing landfill waste, these efforts are overshadowed by their reliance on fast fashion practices.

Princess Polly received B Corp certification in 2025, but this has raised concerns among critics. The certification is seen as a potential dilution of standards, especially for a brand that continues to produce large volumes of fast fashion items.

Ethical Alternatives to Princess Polly

For those seeking more ethical and sustainable alternatives, several brands stand out:

1. Outerknown – Offers a wide range of ethically produced clothing, with a focus on preferred fabrics and a pre-owned program.
2. Whimsy + Row – Emphasizes local production and a waitlist model to combat overproduction.
3. Kotn – Known for its commitment to fair wages, traceability, and community investment.

These brands provide a more transparent and responsible approach to fashion, making them ideal choices for conscious consumers.

Conclusion

While Princess Polly has made some strides in sustainability, its overall performance falls short of what is expected from an ethical and environmentally responsible brand. The company must address its reliance on fast fashion, improve transparency, and take more meaningful action to support fair labor practices and environmental sustainability. For now, it remains a brand that has a long way to go before it can be considered truly sustainable.